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Businesses,particularly new startups,or established businesses that are launching a new line of a product often struggle with brand awareness. And so they tend to concentrate on two areas of publicity which are quite easy to track: either going directly to the consumer with social media campaigns or they or they cough up the dough for a good advertising campaign and think they have taken care of the situation.

However,both have their limitations,and may not really do the job. People are very leery of advertising,and even publicity releases through social media tend to be limited in their effectiveness.

There is a second approach,which tends to far more effective in Asia,and that’s to find angles for newspapers,magazines,and online blogs to do the promoting for you.

That’s the advice of Grow Public Relations,a boutique pr agency Singapore.

As a PR agency,grow recognizes several facts and realities about consumer orientated content.

The first is that newspapers and magazines can be selective in which stories they can feature. However,alternatively,newspapers,magazines,and television and radio shows are in a constant battle to come up with dramatic new content that will attract their viewers.

This puts a good PR Agency Singapore in a great position to propose just the right stores to attract producers,editors,and journalists to the stories that they spin around a companies brand awareness.

For example,if a company announces the construction of a new building or a new way of
doing business,that’s newsworthy,particularly in the age of the COVID-19 pandemic when so many stories about businesses that are struggling are in the news.

According to the staff at Grow PR agency,one of the advantages of being a small PR firm is that they can be much more flexible than a large PR firm with many clients.

Whereas a routine PR firm may take a week to get the job done,Grow can often do the same job in 1 or 2 days.

In addition,since Grow does the initial legwork in stories,then sits back and lets the journalists take over and do the rest,a certain amount of trust develops with them as they never try to push stories that are not potentially valuable to the consumer.

Knowing when to strike and when to hold back is a key part of being a quality pr firm.

Teenage Driving Statistics – Why GPS Tracking Matters

In a 2011 study conducted by Liberty Mutual Insurance and Students Against Destructive Decisions (SADD), 68% of teens said they had narrowly avoided a crash, and more than half had experienced more than one close call in the past year. More than 2,000 students in 28 high schools were surveyed for this study, which was released on June 13.

Of those who said that they had a close call, 55% blamed other drivers or the weather. However, when asked what was happening during the exact time of that close call, 30% of teens said they were speeding, 21% said they were texting and 20% said they were talking to passengers in the car.

A similar study conducted by the Children’s Hospital of Philadelphia and State Farm Insurance in April, found that when crashes occurred because of an error made by a teen, 20% of the time distracted driving was to blame (texting, mp3 players, passengers, etc.). The study also found that speeding was responsible for 21% of crashes in which teens were at fault. According to the federal Centers for Disease Control and Prevention, teens are four times more likely to get into accidents than older drivers. About 3,000 teens died in auto accidents in 2009; according to CDC estimates, roughly 350,000 were treated for injuries.

Stephen Wallace, chairman of SADD, says the idea to research close calls by teen drivers came out of focus groups. “We were hearing a lot of kids saying ‘I almost did this, I almost did that,’” Wallace says. The problem is, however, these close calls and crashes aren’t changing driving behaviors and bad habits among teens. According to the Liberty Mutual/SADD study, a little over half the teenagers surveyed said their new habits lasted only a few months or less.

GPS Tracking Devices For Teenage Drivers

As children gradually transition into adolescence, one of the greatest fears that parents often face is placing their teenagers behind the wheel of a car. This is a significant event in the life of both the parent and the teen, however, parents now have the tools necessary to ensure their child is responsible behind the wheel. Teen tracking using GPS technology provides a level of security from the convenience and comfort of home using a computer, smartphone or mobile tablet with internet access.

Real-Time GPS trackers can capture and transmit important GPS location data, such as time, position, and even the vehicle’s speed in a matter of seconds. GPS tracking devices, such as Tracki, Vyncs GPS, LandAirSea 54, and SpaceHawk GPS overlay the live and historical positions over high-resolution satellite images such as Google Maps. This provides a truly user-friendly and intuitive tracking experience.

And since speed is often a major concern for parents, who are the ones that pay for the insurance premiums, alerts can be sent as a text message (SMS) or email when a user-defined violation occurs. In addition to speeding alerts, location proximity alerts can also notify parents of the arrival and departure of their vehicles.

GPS vehicle trackers have also become relatively affordable over the past few years, offering a simple and logical safety solution for less than a cup of coffee per day. Teen tracking also has the potential to provide some financial benefits as well. Many insurance companies recognize GPS tracking devices as a theft recovery solution and offer a policy discount.

How Installing GPS Tracking Devices Can Help Teen Safety

According to recent statistics from the Illinois Department of Transportation, young drivers between the ages of 16-20 were involved in 58,392 total reported crashes in 2010. And although they account for about 8% of all licensed drivers, their involvement in crashes is considerably higher. In addition, teenagers driving at night with passengers are four to five times more likely to crash than teenagers driving during the day.

A statistical research study performed by the National Traffic Safety Administration also revealed that more than 5,000 teens are killed annually in traffic collisions, which makes it the leading cause of death for Americans between ages 15 and 20.

GPS car trackers, can be used to monitor and track the driving habits of young drivers by keeping them accountable for their whereabouts and their driving tendencies. Installing a GPS tracking device can also help reduce the risk of vehicle-related accidents, injuries, or even fatalities among young, less-experienced drivers.

While no guaranteed life-saving inventions are available in today’s market, proper monitoring and guidance can greatly reduce the risk of injuries and/or fatalities among teenage drivers. Utilizing devices such as real-time GPS trackers, can serve as a valuable preventative tool to help parents monitor one of their most cherished assets, their children.